Clear, polished, and suitable for most roles.
Human and relational for culture-led companies.
Sharp, confident, and outcome-focused.
Dear Northpeak Hiring Team,
When I rebuilt the onboarding flow for 11,000 monthly active users, weekly retention rose from 34% to 58% in nine months - the result of diagnosing the full activation arc and iterating on the sequence until behaviour measurably shifted, while maintaining a single design system across four product surfaces.
That retention lift had a business dimension worth naming. A 24-point increase, sustained over nine months, translates into reduced churn risk and expanded activation among the cohort most likely to convert - the kind of outcome I frame for leadership and executive stakeholders, not just reviewers.
Northpeak's recent expansion into consultancy-led growth is precisely the surface where my background lands. I have spent the last five years pairing quantitative diagnosis with the kind of stakeholder narrative that gets a board to fund the next bet, not just sign off on the last one - work that maps directly to the Senior Business Consultant remit.
Beyond the activation arc, my time at Brightfold Labs included rebuilding the lifecycle marketing stack, mentoring two junior PMs, and writing the internal playbook that the customer success team still uses for high-value account reviews. I treat documentation as a strategic asset, not an afterthought.
I would welcome the chance to walk your team through the case study - the decisions, the restructure, and the alignment behind them. I am available this week or next, and happy to tailor the conversation to the specific accounts you have in flight.
Warm regards,
Alex Carter